At Imaginarium, creativity isn’t just what we do—it’s how we think. We believe in exploring new terrains, reimagining the familiar, and pushing ideas beyond convention. That’s why we’re introducing Rebrand Lab—a creative experiment that dares to ask, “What if we flipped the script?”
So, What Is Rebrand Lab?
Rebrand Lab is our experimental space where we take everyday, often-overlooked products and reimagine them with fresh branding, unexpected storytelling, and sleek positioning. It’s not about what these products are—but what they could be in the right brand universe.
This initiative is not only about fun—it’s a masterclass in creativity, showcasing the power of identity, design, and narrative.
The Rebranding Experiment: Our Process
Each Rebrand Lab project is rolled out across four content formats to give you a 360° branding experience:
- Video Content – Your first look at the transformed product.
- Graphics – Visual assets that shape the brand’s identity.
- Blog Post/Article – A thoughtful breakdown of the branding decisions and strategy.
- Carousel Post – A digestible, scroll-worthy version for our social media audience.
From traditional snacks reimagined as luxury items to bold new spins on everyday condiments, Rebrand Lab will show you how far good branding can go.
But Here’s the Twist…
Are these products real? Or are they part of a branding simulation?
We’ll leave you guessing—after all, what better time to launch a creative experiment than April 1st?
Let’s just say… you might want to check your calendar.
Welcome to the Lab
Rebrand Lab is a testament to how powerful storytelling, strategic design, and brand identity can change perception. It’s our way of showing what’s possible when imagination is allowed to run wild.
So turn on post notifications, stay tuned, and get ready to step into the lab.
We’re just getting started.